Mission and Values

Mission Statement
Our mission is simple: To Connect Brands to Humanity. We believe in creating meaningful connections between brands and their audiences, driven by a deep understanding of cultural nuances and a commitment to inclusivity.

Our Values

• Innovation: We strive to bring fresh, creative approaches to every project.

• Integrity: Our work is rooted in honesty, transparency, and a commitment to ethical practices.

• Inclusivity: We are dedicated to creating strategies that celebrate diverse perspectives and foster genuine belonging.

Meet the Founder: Hallema Sharif

Hallema Sharif is a visionary leader and strategist with over 30 years of experience in communications, marketing, and public relations. She is the founder of HS Global Communications Collaborators and Catalyst Collective Initiatives, consultancies that reflect her deep commitment to transformative change and leadership excellence in diverse corporate environments. Her career is marked by her work with major Fortune 500 companies, where she has developed and executed high-impact campaigns, driving innovation and strategic growth.

Hallema's expertise extends beyond traditional marketing; she has a significant background in change management, having led initiatives that enhance operational efficiencies and team dynamics. Her role in environmental advocacy, particularly in clean energy and grid reliability, showcases her ability to merge technical acumen with public engagement to advance energy policies and sustainable practices.

Her international experience is equally profound. In collaboration with the Qatar Foundation, she elevated the global presence of Virginia Commonwealth University School of the Arts in Qatar, aligning communication strategies with expansive educational and cultural goals. She has also worked extensively with the American Lung Association’s national headquarters, leading significant national engagement efforts that supported the organization's health advocacy missions.

An advocate for social justice, Hallema has been actively involved in initiatives that promote inclusion and belonging. At Virginia Tech’s Office for Inclusion and Diversity, she was instrumental in developing marketing campaigns that enhanced community engagement and secured funding for inclusivity programs. Her work has consistently embodied her belief that strategic communication can foster community, celebrate unique perspectives, and drive societal progress.

With a career spanning over three decades, Hallema has demonstrated her proficiency in driving transformative change initiatives, enhancing operational excellence, and fostering inclusive organizational cultures across global environments. As the founder and driving force behind HS Global Communication Collaborators LLC and Catalyst Collective Initiatives, she has solidified her reputation as a visionary leader committed to redefining organizational culture. Her strategic acumen and dedication to fostering inclusive spaces have propelled her consultancy to the forefront of the industry.

Throughout her career, Hallema has showcased her ability to architect and implement innovative communication strategies that amplify client presence and drive tangible results. From spearheading comprehensive branding and strategic campaigns to coaching executives on thought leadership and employee engagement, she leverages her diverse skill set to deliver impactful solutions.

Her professional journey includes extensive experience in leading executive strategic roles at organizations such as Virginia Tech’s Office for Inclusion & Diversity, U.S. Bank/Elavon, The Thurgood Marshall College Fund, Burson-Marsteller Global PR Firm, and the American Lung Association.

Having lived and worked abroad, Hallema brings a deep cultural competency and understanding of cultural nuances to her approach in connecting brands to humanity. This international perspective enriches her ability to foster inclusive organizational cultures and create meaningful connections in diverse global settings.

With a proven track record of success in orchestrating high-impact communication strategies and fostering collaborative partnerships, Hallema continues to drive meaningful change in the corporate landscape. Her commitment to excellence, coupled with her passion for empowering individuals and organizations, underscores her role as a transformative leader in the field.

Throughout her illustrious career, Hallema has received recognition for her exceptional contributions to the field of strategic communication and change management. She is renowned for her ability to navigate complex challenges with grace and resilience, inspiring those around her to embrace change and strive for excellence.

As Hallema continues to chart new territories in the realm of strategic communication and leadership development, she remains committed to driving positive change and creating a more inclusive future for all. Her mantra, "Keep it moving," is a testament to her unwavering dedication to progress and growth, no matter the obstacles.

Meet Our Core Team

HS Global Communications Collaborators is led by founder Hallema Sharif, with key support from senior consultant Elizabeth Margulies and a network of experienced freelance consultants. Together, we deliver tailored, high-impact communications solutions.

Elizabeth Margulies
Senior Communications & PR Strategist

Elizabeth Margulies is a seasoned Communications and Business Development Specialist with over 30 years of experience across a wide range of industries, including Inclusion & Diversity, healthcare, nonprofit, environmental preservation, child advocacy, and travel. Her career is marked by a proven track record of leading multi-million-dollar educational partnerships and driving strategic communications that align with organizational goals.

At HS Global Communications Collaborators, Elizabeth serves as the Senior Communications & PR Strategist, where she collaborates closely with clients to develop and implement strategic communications and public relations strategies. Her expertise extends to crisis communication, media relations, and preparing executives for public discourse and media interactions.

Elizabeth is known for her strategic oversight in partnership and project development, resulting in sustainable growth and impactful change. Her holistic approach to communications integrates cultural sensitivity, inclusivity, and a commitment to fostering genuine belonging. Her proficiency in leveraging digital platforms for effective communication and media outreach further enhances her ability to drive engagement and build strong relationships.

Elizabeth’s extensive experience includes serving as the Lead Media Relations Specialist for National Grid, overseeing marketing and business development at the American Lung Association, and managing public relations for Virgin Atlantic Airways. She holds a Master of Arts in Media Ecology from New York University and a Bachelor of Arts in Communications from Adelphi University.

Our team also includes a network of dedicated consultants who bring specialized expertise to every project. While they may not be listed individually, their contributions are integral to the success of our clients. Each consultant brings a wealth of knowledge and experience in areas such as strategic communications, public relations, business development, and inclusion initiatives. Together, we work collaboratively to deliver innovative solutions that meet the unique needs of each client, ensuring exceptional service and impactful results.

Dedicated Consultants